When Players Actually Want to Spend Money
Turns out, timing matters way more than we thought. A deep look at the moment-to-moment psychology behind IAP decisions, based on data from 40+ indie titles.
March 12, 2025
What's Happening in Mobile Game Monetization
Fresh perspectives on player engagement, revenue strategies, and the evolving landscape of free-to-play games. Real stories from developers who've been through it.
Recent Insights
These articles come from our teaching team and guest contributors who work directly with mobile games every day. No fluff—just practical observations.
March 12, 2025
February 28, 2025
The Retention Problem Nobody Talks About
Day 7 retention gets all the attention, but what about the players who stick around for months? We explored why mid-term engagement often tells a different story than early metrics suggest.
February 15, 2025
Three Small Studios, Three Different Approaches
We sat down with teams from Slovenia, Croatia, and Austria to understand how they think about monetization from day one. Their strategies couldn't be more different—and they're all working.
Why We Share This Stuff
Learning happens in context
Reading about monetization strategies only makes sense when you see how real developers applied them. We document case studies from studios across Central Europe so you can learn from actual decisions, not theoretical frameworks.
The industry moves fast
What worked in 2023 might not work today. Platform policies change, player expectations shift, and new monetization models emerge constantly. These articles help you stay current with what's actually happening right now.
Community knowledge matters
Our students and alumni often share their experiments and results with us. When someone figures out a better way to implement rewarded ads or discovers a pricing sweet spot, we write about it so others can benefit.
No magic formulas exist
Every game is different, every audience is different. But understanding the thinking process behind successful monetization helps you develop your own informed approach. That's what these insights aim to provide.
From Our Community
Students and instructors reflecting on what they've learned about mobile game monetization through hands-on experience.
Teja Horvat
Autumn 2024 cohort
I thought monetization was all about convincing players to spend. The course completely changed my perspective. Now I design monetization as part of the core experience, not something tacked on at the end.
Roko Vukovic
Lead instructor
The best learning moments happen when students test their monetization ideas with real players and get unexpected results. That's when theory meets reality, and that's when people actually start to understand how this works.