Mobile Game Monetization Certificate Program
Learning how to build sustainable revenue streams in mobile gaming isn't about following some magic formula. It's about understanding player behavior, testing approaches, and finding what actually works for your specific audience. This program walks you through practical monetization strategies used by successful developers—the ones that balance revenue with player experience.
Monetization Fundamentals
Start with the basics. We look at different revenue models—ads, in-app purchases, subscriptions—and when each one makes sense. You'll study real examples from games that got it right and ones that missed the mark.
Ad Integration Strategies
Ads can fund your game without annoying players—if you do them right. Learn placement strategies, rewarded video implementation, and how to work with ad networks that actually pay what they promise.
In-App Purchase Design
Building an IAP system that feels fair takes thought. We cover pricing psychology, item design, and store optimization. Plus, you'll learn how to avoid the mistakes that make players feel exploited.
Player Segmentation & Analytics
Not all players behave the same way. Learn how to identify different player types and what monetization approaches work for each. You'll set up analytics tools and actually understand what the data tells you.
Battle Pass & Seasonal Content
Battle passes have changed mobile gaming. We break down what makes them work, how to structure rewards, and ways to keep players coming back season after season without burning them out.
Subscription Models
Recurring revenue is attractive, but subscriptions need to offer real value. Learn what benefits justify monthly payments, how to price them, and strategies for keeping subscribers from canceling.
A/B Testing & Optimization
Testing different approaches systematically beats guessing every time. You'll learn how to set up proper A/B tests, what sample sizes you need, and how to interpret results without fooling yourself.
Capstone Project
Put everything together. You'll design a complete monetization strategy for a real game scenario, present it to the group, and get detailed feedback on your approach. This becomes part of your portfolio.
How This Program Actually Works
Real Data Focus
We use actual metrics from published games. You'll work with real numbers, not theoretical examples that sound good but don't match reality.
Active Projects
Each module includes hands-on work. You're not just reading about monetization—you're building systems, analyzing player behavior, and testing different approaches.
Industry Context
Mobile gaming changes fast. We update content regularly based on what's working now, not what worked three years ago.
Small Groups
Classes max out at 18 students. That means you get actual feedback on your work instead of generic comments that could apply to anyone.
Flexible Schedule
Two live sessions per week plus recorded content you can watch anytime. Miss a session? You'll have the recording within 24 hours.
Practical Assessments
No multiple-choice tests. You're evaluated on actual work—strategy documents, analysis reports, and implementation plans that look like what studios actually use.
Meet Your Instructors
Each instructor brings years of hands-on experience building and optimizing monetization systems. They've made mistakes, found solutions, and know what actually works in production environments.
Lukas Bergström
Lead InstructorSpent eight years as monetization director for a mid-size mobile studio. Worked on games with 2M+ active players and tested more ad placements than he cares to remember.
Nina Waldheim
IAP SpecialistBuilt in-app purchase systems for casual and mid-core games. Has strong opinions about pricing psychology and will explain exactly why certain approaches fail predictably.
Rolf Dietrich
Analytics ExpertFormer data analyst for a top-10 mobile publisher. Can spot patterns in player behavior that most people miss and translate them into actionable improvements.
Next Program Starts October 2025
Applications open in June. Space is limited to 18 students per cohort. If you're serious about understanding mobile game monetization beyond surface-level advice, this program might be worth your time.
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